series event

‘Edu-tainment’ interventions to improve gender-based violence outcomes

A digital graphic containing 5 women form diverse background supporting each other
Photo credit: UN Women

Trigger warning: This session will deal with issues including gender and sexual violence and abuse which may be triggering to survivors.

This panel will focus on innovative ‘edu-tainment’ interventions aimed at gender-based violence (GBV) outcomes among young girls and women. The discussion will centre around the co-production of these interventions, modalities of delivery, evaluation and scalability. The panel will include speakers from three projects, all at different stages of the process.

This session will be moderated by Dr Nambusi Kyegombe, Assistant Professor in Social Science of Adolescent Health, LSHTM.  


MTV Shuga 

MTV Shuga is a pan-African mass media campaign to raise HIV awareness and improve Sexual and Reproductive Health (SRH) outcomes through educational entertainment. The campaign includes an award-winning TV drama, radio series, digital and social media platforms, graphic novels and off-line peer education. 


Dr Isolde Birdthistle, Associate Professor of Adolescent Health and Epidemiology, LSHTM  

Dr Isolde Birdthistle conducts research to document needs and solutions for adolescent health and is currently leading a portfolio of studies to evaluate the impact of HIV prevention programmes for young people. 

The Learning Initiative on Norms, Exploitations and Abuse (LINEA) 

LINEA recently co-developed radio drama and curricula for adolescent girls and men aimed at shifting social norms and decreasing age-disparate transactional sex in Tanzania. 


Dr Ana Maria Buller, Director, GVHC, Associate Professor in Social Science, LSHTM  

Ana Maria Buller is the Director of the Gender, Violence and Health Centre and Associate Professor in Social Sciences at LSHTM. Dr Buller has 18 years’ experience conducting mixed methods social science research, in the areas of gender-based violence, social norms change and women’s economic and social empowerment. 

Marjorie Pichon, Research Fellow, LSHTM  

Marjorie Pichon is a Research Fellow in gender violence and health at LSHTM. Her research is aimed at informing intervention design and development targeting intimate partner violence and sexual exploitation. 

SASA Together! 

A community mobilisation programme, SASA Together! was found to effectively reduce conflict and intimate partner violence in Uganda. There is now interest in co-developing an ‘edutainment’ version of the intervention to increase its reach. 


Josie Gallo, Programme Manager, Peripheral Vision International (PVI) 

Josie is Programme Manager at PVI and has over a decade of experience working for international development organisations in media and communications and is passionate about the use of media for education and behaviour change. At PVI she is responsible for a range of entertainment-education projects including interactive audio games for mobile phones, film and radio dramas and animations.  

Prior to joining PVI, Josie worked at LSHTM co-ordinating online global health courses, including the production of the COVID-19 course which reached over 235,000 learners worldwide. She also worked as Content Development Manager at Medical Aid Films, producing health education films for communities across Africa and Asia. Josie has a MA in Communication for Development from Malmö University, with research specialising in the use of film for maternal health communication in low-income countries.


Follow webinar link. Free and open to all. No registration required.