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In the UK, emergency measures were taken to reduce transmission in March. Asking people to stay at home meant that the networks through which the virus moves were broken. We know that there are four main activities and settings in which people meet: home, work, school and leisure. Leisure was closed completely, and school/work contacts reduced as much as possible.
I took off my face mask when I arrived home from the health centre with my daughter, who had just received her final round of infant vaccines. The outing left me filled with gratitude that I have such ready access to medical resources to protect myself and my family during the COVID-19 pandemic. My experience is far removed from that of so many people who live with the constant threat of infectious disease and who are less insulated from the consequences of a deadly pandemic.
For my 40 birthday I got a new brother. Not a scrawny, screaming, baby brother but a corpulent, competent, pillar of the community big brother. An old friend, having drunk his fill, found himself unable to keep his secret for a single second longer and spewed it out at my party.
Whether it’s hand hygiene, physical distancing, disinfecting surfaces, wearing masks or taking actions to protect the most vulnerable, behavior change has a key role to play in tackling the COVID-19 (coronavirus) pandemic. That’s why a new brief from the World Bank, London School of Hygiene & Tropical Medicine, Harvard Kennedy School and Project Clear provides guidelines and principles to help governments develop national behavior change communications strategies.

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