New CHiPH Film Showing: “I go when I go, don’t I?”: health promotion on film in the long 1980s
The late 1970s and 1980s were a key period for health promotion in Britain. Public mass-media campaigns on major health challenges such as heart disease, as well as the burgeoning AIDS crisis, meant that health promotion had never been more visible. Messages focused on individual behaviour, and particularly highlighted the links between cigarettes, alcohol, sedentary lifestyles and non-communicable disease. Prevention was everybody’s business.
The Centre for History in Public Health is presenting a series of films exploring health promotion and its visual culture during this era. Two short films (Saturday night and Pool (both 1978)) investigate the social mores around drinking, while If only we’d known (1979) tells the salutary tale of an expectant young couple. Finally, Lessons for the living (1987) documents Sheffield’s attempts to emulate the success of the North Karelia project in Finland.
Professor Hilary Graham CBE (York) will be joined by Dr Alex Mold (LSHTM) and Dr Jane Hand (Warwick) to reflect on health promotion then and now. The programme has been curated by Peder Clark (LSHTM).
(Followed by a reception in the Manson Foyer. To attend, RSVP to Ingrid James).
Funded by the Wellcome Trust.