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Experimental pretesting of hand-washing interventions in a natural setting.

Judah, G.; Aunger, R.; Schmidt, W.P.; Michie, S.; Granger, S.; Curtis, V.;
Am J Public Health, 2009; 99 Suppl 2:S405-11
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pub_id
19797755
pubmedid
19797755
ISI
271218800031
reference_type
author
Judah, G.; Aunger, R.; Schmidt, W.P.; Michie, S.; Granger, S.; Curtis, V.;
title
Experimental pretesting of hand-washing interventions in a natural setting.
secondary_title
Am J Public Health
ISBNISSN
1541-0048
volume
99 Suppl 2
number
pages
S405-11
year
2009
abstract
OBJECTIVES: We pretested interventions derived from different domains of behavior change theory to determine their effectiveness at increasing hand washing with soap in a natural setting. METHODS: We installed wireless devices in highway service station restrooms to record entry and soap use. Two text-only messages for each of 7 psychological domains were compared for their effect on soap-use rates. We collected data on nearly 200 000 restroom uses. RESULTS: The knowledge activation domain was most effective for women, with a relative increase in soap use of 9.4% compared with the control condition (P = .001). For men, disgust was the most effective, increasing soap use by 9.8% (P = .001). Disgust was not significantly better than the control condition for women, nor was knowledge activation for men. Messages based on social norms and social status were effective for both genders. CONCLUSIONS: Our data show that unobtrusive observation of behavior in a natural setting can help identify the most effective interventions for changing behaviors of public health importance. The gender differences we found suggest that public health interventions should target men and women differently.
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tertiary_author
tertiary_title
edition
date
type_of_work
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accession_number
custom_1
WOS OK
custom_2
Unknown
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custom_4
10.2105/AJPH.2009.164160
custom_5
PMC
custom_6
10
label
2016-10-18
notes
Journal Article
url
author_address
London School of Hygiene and Tropical Medicine, Keppel St, London WC1E 7HT, UK. gaby.judah@lshtm.ac.uk
library
99/S2/S405 10.2105/AJPH.2009.164160 19797755
date_accepted
date_online
created
2009-10-20 11:15:27
modified
2016-07-08 00:00:00
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<ArticleId IdType="pii">99/S2/S405</ArticleId>
<ArticleId IdType="doi">10.2105/AJPH.2009.164160</ArticleId>
<ArticleId IdType="pubmed">19797755</ArticleId>